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Marketing and brand savvy to help business thrive
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Mar 31, 20154 min read
Musings about Lilly for Target (and other unfortunate missteps)
Today was the day that Target unveiled its eagerly anticipated Lilly Pulitzer for Target line of clothing, home decor and beauty...
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Sep 30, 20131 min read
The Power of the Name
On this, the momentous day that healthcare exchanges opened around the country (including MNsure, a project I had the privilege of...
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Aug 31, 20132 min read
It's really not about the logo
Every once in a while, a company’s logo will be changed and will make the headlines. It happened back in 2010 when the Gap attempted to...
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Sep 30, 20122 min read
The not-so-new company
I launched this business, Cultivation, only about two months ago. That's when I registered the business name, built the site, printed...
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